An SEO agency improves how your business appears in unpaid search results. The work typically includes technical fixes, keyword research, useful content, local business listings and authority building. At The Media Lab, the scope starts with your audience, website and commercial goals, so recommendations connect to the enquiries or sales you want to generate.

Pricing depends on your website size, competition, target locations, languages and the amount of content or development needed. A focused local business campaign has a different scope from a multilingual ecommerce website. Request a proposal that explains deliverables, implementation responsibilities and reporting before comparing fees.

SEO is an ongoing process, and meaningful progress usually needs several months. Technical fixes may show effects sooner, while competitive topics and new websites often take longer. Your starting point, competition, implementation speed and content quality all affect the timeline. We establish a baseline and review progress against agreed goals.

No. Search engines and AI platforms control their results, and those results change with the question, location and context. We can improve your technical foundations, content quality and credibility, but no responsible agency can promise a specific ranking, AI mention or citation.

SEO improves your visibility in organic search. Generative engine optimisation (GEO) focuses on content that may be retrieved or cited in AI-generated answers. Answer engine optimisation (AEO) emphasises direct answers to specific questions. These approaches overlap: accurate information, accessible pages and clear explanations support all three.

If customers visit your premises or you serve a defined area, local SEO is usually important. It covers your eligible Google Business Profile, business details and location-relevant pages. If you sell across the UAE or internationally, a wider strategy can also target product categories, service topics and different markets. Many businesses need both.

Language should follow your actual customers. We assess which searches need English or Arabic content and plan distinct, useful pages where appropriate. Arabic content needs native-quality review and local context, rather than direct keyword translation. Multilingual sites also need correct language signals and a clear language-switching experience; the scope is agreed before work begins.

We agree on measures that reflect your business: relevant organic traffic, qualified enquiries, calls or online purchases, alongside search visibility and technical health. Search Console and analytics provide the baseline. AI referrals and citations can be monitored where observable, but measurement is incomplete and should not be treated as a full picture of AI visibility.