Instagram stands as a towering colossus, offering businesses a golden opportunity to connect with their audience, showcase their offerings, and propel their brand to unprecedented heights. At the heart of Instagram's allure lie hashtags – those small yet mighty symbols that wield immense power in the realm of online visibility. Today, we unveil the top 20 most used hashtags on Instagram, each holding the potential to catapult your business to stratospheric success.
Most Used Hashtags of Instagram
1. #Love
With a staggering 2.15 billion posts and counting, #Love reigns supreme as the undisputed champion of Instagram hashtags.
2. #Instagood
Clocking in at 1.76 billion posts, #Instagood is synonymous with quality content that captivates and inspires.
3. #Instagram
As the platform's namesake, #Instagram boasts an impressive 1.22 billion posts, making it a ubiquitous presence in the Instagram universe.
4. #Fashion
With 1.15 billion posts, #Fashion is a must-have hashtag for businesses operating in the world of style and glamour.
5. #Photooftheday
With over 1.06 billion posts, #Photooftheday celebrates the art of photography and the beauty of visual storytelling.
6. #Photography
Boasting the same impressive number of posts as #Photooftheday, #Photography caters to shutterbugs and photography enthusiasts alike.
7. #Art
With 1.05 billion posts, #Art celebrates creativity in all its forms, from traditional paintings and sculptures to digital artwork and beyond.
8. #Nature
With 803 million posts, #Nature invites followers to immerse themselves in the breathtaking beauty of the natural world.
9. #Picoftheday
With 729 million posts, #Picoftheday celebrates the power of the singular image to capture hearts and minds.
10. #Travel
With 724 million posts, #Travel fuels the wanderlust of globetrotters and armchair adventurers alike.
11. #Follow
With 713 million posts, #Follow is more than just a call to action – it's a powerful tool for expanding your reach and growing your audience.
12. #Happy
With 710 million posts, #Happy spreads joy, positivity, and good vibes across the Instagram platform.
13. #Cute
With 673 million posts, #Cute captures the irresistible charm of adorable animals, playful children, and all things sweet and endearing.
14. #Instadaily
With 670 million posts, #Instadaily celebrates the art of consistent posting and staying connected with your audience daily.
15. #Style
With 657 million posts, #Style invites followers to express themselves through fashion, design, and personal aesthetics.
16. #TBT
With 586 million posts, #TBT (Throwback Thursday) invites followers to reminisce about the past and celebrate cherished memories.
17. #Repost
With 562 million posts, #Repost celebrates the spirit of community and collaboration on Instagram.
18. #Followme
With 556 million posts, #Followme is a straightforward yet effective call to action that encourages followers to connect with your brand and stay updated on your latest offerings.
19. #Summer
With 556 million posts, #Summer embodies the carefree spirit of the sunny season, from beach vacations and outdoor adventures to refreshing treats and leisurely days spent in the sun.
20. #Beauty
With 542 million posts, #Beauty celebrates the diversity, creativity, and self-expression that define the world of beauty and skincare.
Facts and Figures for Hashtags
After scrutinizing more than 37 million Instagram posts, The HubSpot report sheds light on Instagram engagement trends in 2023.
- Reels or videos featured in over half of the top hashtags of 2022.
- Mid-sized hashtags, ranging from 10k to 200k posts, typically yield the highest engagement rates.
- 62% of marketers utilize between four to nine hashtags in their Instagram feed posts.
- On average, Instagram users include seven hashtags per post while only 1% of marketers employ all 30 available hashtags.
- Posts containing 11 or more hashtags demonstrate the highest performance, closely followed by posts with four or fewer hashtags.
- The top sources for Instagram impressions are Hashtags, Explore, and Profile.
Wrap Up
In conclusion, mastering the art of Instagram hashtags is essential for businesses looking to maximize their visibility, engage with their audience, and drive meaningful connections that translate into long-term success. By incorporating these Instagram's top 20 most used hashtags into your content strategy, you'll unlock new avenues of growth, reach, and influence that elevate your brand to new heights of prominence in the dynamic world of social media. So, don't wait any longer – harness the power of hashtags and watch your business soar on Instagram and beyond!
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Disclaimer:
The Media Lab has meticulously crafted this post, spotlighting Instagram's top 20 most used hashtags for business success, drawing insights from various credible reports. While our team has conducted extensive research to ensure the accuracy of the information provided, it's crucial to acknowledge the potential variance in data accuracy.
At The Media Lab, we are committed to delivering exceptional social media marketing services in the UAE. Whether it's crafting captivating social media videos, creating compelling ads, or developing engaging content, we are dedicated to bringing your vision to life. If you're seeking to elevate your business, contact The Media Lab today.
