TikTok has become the most happening platform in recent years. It is the center of attraction for all aged people especially youngsters. Despite the countries, its lively and entertaining burst is creating waves across the world. Under this post, we are sharing 16 TikTok stats 2021 that will amaze you for sure.
1. TikTok Revenue is going in billion
Th happening platform of TikTok is enjoying great revenue figures throughout the span. Its revenue is estimated at $1 billion that is quite a great figure for the platform launched back in some couple of years.
2. TikTok Financial worth
The platform of TikTok is valued at $50 billion and that is competitive with other platforms as well. With the passage of time, TikTok is creating an incredible boom in the world of social media.
3. TikTok Penetration
TikTok's global penetration is estimated at 18% of global internet users aged 16-64. This signifies that its good proportion of users belong to youth hood and adulthood while creating a great amount of content.
4. TikTok Downloads
With the increasing fame of TikTok, people are inclining more towards this platform. Entertaining, appealing, and informative content is encouraging people to create accounts on TikTok. This is the reason TikTok observed downloads estimated at between 850 million and 987 million in 2020. This is indeed representing the huge user base of TikTok.
5. Top Countries for TikTok Downloads in 2020
Though TikTok is penetrating worldwide and managing to create an enormous buzz throughout every country but three countries are beating up all others in the chart of TikTok usage. The top countries using TikTok at most are India, United States, and Brazil.
India topping the chart is having 99.8 million users followed by the United States and Brazil with 45.6 million and 34.7 million respectively.
6. Influencer marketing through TikTok
In the US, UK, and Germany, about 35% of Marketers are planning to use TikTok for influencer marketing over 2021. This platform is already enhancing influencer marketing and brands are using this platform to reach the target audience in time.
7. Engagement with TikTok Influencers
Users of TikTok admire influencers well and this is why 95% of users engage with influencers weekly on TikTok to ask about different stuff or share their feedback. Influencers at this app are endorsing products and services at a great pace.
8. TikTok is the Most Downloaded App in 2020
Interestingly in the TikTok stats 2021, leaving behind other apps, TikTok is the most downloaded app of 2020. In the respective year, people get to this app more than in the past years.
9. TikTok downloads in the United States
The United States is not left behind in the race of TikTok usage as reportedly there were 89 million TikTok downloads in 2020. This greatly highlights the interest of people in the entertainment-centered platform.
10. TikTok penetration in the United States
When it comes to the US TikTok penetration, it is revealed as 13% with an avid rise to 27% of people under 35s.
11. European TikTok users
Under the TikTok stats 2021, four in ten adult European TikTok users are from ages 18-24. This clearly shows the interest of youth in exploring TikTok on daily basis. It is interesting to see the trend of TikTok is increasing at a faster rate.
12. TikTok users in China
China accounts for eight out of every 10 minutes viewed on TikTok when we see TikTok stats 2021 as revealed by App Annie. People here are more apt to get TikTok and keep updated with the latest content on this happening app.
13. Time spent on TikTok
Likewise the increasing number of users every other day, people like to spend more time on this platform. The average daily time spent on TikTok is estimated at 45 minutes according to the source. Undoubtedly this is a noticeable and significant portion of time spent by every user.
14. TikTok and community
Users of TikTok are loving to interact and engage with each other. They love to react to the content they find interesting. It is worth mentioning here that 60% of TikTok users feel a sense of community while using the app.
15. Increase in spend of marketing on TikTok
Marketers always search for platforms that could yield greater profits by attracting the right audience at right time. This is why TikTok is the focus of marketers in this era and 14% of marketers planned to up their TikTok spend over 2021 as per the HubSpot report.
16. Ads on TikTok
Every other social media platform shows ads while surfing through. However, it merits stating that 61% of TikTok users feel that ads on TikTok are unique as compared to other social media platforms. Users on. TikTok like its ads, find them relatable and somehow unique ones.
Sources: Reuters, Global Web Index, Fast Company, Bloomberg, Hubspot, App Annie
Disclaimer:
These were the TikTok stats 2021 according to the sources as of April 2021. However, these stats and figures could be changed according to time and we will not be responsible for any changes in the future.
The Media Lab in Dubai is a digital media agency working round the clock to bring innovation to the table. So, if you are working on your next biggest project then contact our creative enthusiasts now.
